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Re: death of the net predicted by deloitte -- film at 11
On 12-Feb-2007, at 12:03, Brandon Butterworth wrote:
I think you're presupposing that the concept of "channels" is something that will persist.
It could be argued that channels are already simply a transport mechanism for on-demand content, at least to the growing population of users who choose to pay extra for PVR/TiVO functionality at home. And, interestingly, the people pushing the PVR functionality at users here are the satellite and cable providers; there's no third-party, packaged solution for the non-technical user.
You might imagine that these PVR-pushing cablecos are expecting the death of channel-oriented content, and are preparing for it by seizing control of the set-top box. Having a general-purpose computer installed in half of Canadian living rooms, pre-cabled with AV and CATV, with an IP address and a 80GB hard disk, presenting an on- demand-like interface that consumers are familiar with seems useful if you're anticipating a head-to-head competition with the likes of Apple.
[Perhaps my viewpoint is skewed because channel-delivered TV content in Canada is horrible; it's almost as bad as American TV. I seem to think that broadcast TV in the UK more tolerable, although I haven't really seen it since I left the UK in the mid 90s so perhaps I'm just deluded.]
Channel based and discrete delivery of content (radio vs records, tv/cinema vs vhs/dvd) have coexisted for some time.
Cursory consideration of your examples above provide clues as to which way the scale is tipping; radio has for a long time been a way to promote record sales, and the video stores here are now half-full with boxed sets of TV series on DVD.
It looks to me like people increasingly want their content on-demand, and that there's a growing industry supplying that demand. While I don't doubt you when you describe an industry whose bottom line will benefit from the persistence of channel-based content delivery, I don't think those companies are the only ones in the game.