Examples - Custom Content
Advertiser wants to serve up content based on local markets
Database runs behind Ad server with non-personal user info
Today:
- http get goes to central location, returns a national ad
- database crunches user info, kicks off request to local content engines, which return local ads
- content engines filled by push
Future: distributed database allows reverse proxy caching servers to receive routed requests
- allows content to be developed and maintained in local markets
- scales with distributed database performance to get ads in front of eyes as quickly as possible